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DESIGN WITH CHARACTER
PRODUCTS
Green Hornets
The glowing hornet gave me one striking image to build a lighting range around. Its vivid green carries across products of very different sizes and uses.
Balls
I had fun taking the name somewhere unexpected with these glossy eye patterns. The bold lettering holds the identity together as the artwork moves between different package shapes.
Humasol
My aim was an identity that worked just as well on a small bottle as on a large container. The globe mark and illustrated landscape tie the three sizes together.
Gr8 Ape
I wanted the ape to be unmistakable at any size, from the smallest jar to the largest bag. The bright eyes and sharp color palette give the whole range an energetic identity.
Ultimate Soil Plus
I wanted the bag to catch the eye, then make the practical information easy to find. The root diagram helps explain what the product is meant to do without relying on another block of text.
The Sour Pickle Company
I built this identity around Tyler’s personality, pairing a playful pickle logo with his illustrated portrait. I wanted the pickles, sauerkraut, and hot sauce to feel like one family, each with its own flavor.
SpinPro
I brought the product’s rounded shape and rotating blades together in one simple mark. The black, white, and yellow packaging lets that symbol and the trimmer itself take center stage.
The SunChaser
I wanted the design to explain the idea as soon as you see it: a plant turning through the light. The sunny colors and mountain setting give the product an upbeat, approachable feel.
Thanatos
The name called for something dramatic, so I built the packaging around a fiery creature with a commanding presence. It turns a pest control product into a brand you can spot immediately.
Gemini
The two characters gave me a playful way to express the name. They share a shape, but their opposing moods help the two flavors feel different at a glance.
Precision Products
I explored several ways to package the same brand before arriving at the compact case. I like how the final design makes the product feel organized and considered from the moment it opens.
Anubis
I drew on the mystery and visual richness of ancient Egypt to give this grow lighting brand a guardian of its own. The purple and gold character brings a strong presence to the packaging.
Honey Badger Beer
I wanted this beer to have the attitude its name promises. The face-off on the label gives the bottle, can, and carrier a story people can recognize instantly.
American Twist
This was a fun challenge: give ten varieties distinct personalities while keeping them recognizably one brand. Custom lettering and illustration let each name tell its own little story.
Windking
This range covers several kinds of air equipment, so I wanted the packaging to feel connected across every box. The crown, strong blue palette, and clear product images make the family easy to recognize.
Copper Mantis
The mantis symbol came from the precision of the pruning tool itself. I like how the copper accents carry that idea from the logo onto the snips and packaging.
Garden City Fungi
I wanted each mushroom variety to have its own character while still feeling part of one family. The detailed illustrations do much of that work, with the labels providing a clear, consistent structure.
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